Here is the campaign slogan for KARA's 2010 summer anti-dog meat campaign. This basically asks, "Have you had enough?" The question alludes to a famous phrase from a part of Korea that also features in a Korean gangster movie called Friends. A guy in the movie who is getting stabbed over and over says, "I've had enough."

The general theme of the campaign, which was designed by an ad agency, is something like "Dogs are your friends, so don't eat/kill them." But the way it was worded in the slogan gives it a deeper meaning and cultural significance for Koreans.

And here is the campaign bus!

The slogan was very successful judging by the feedback it received. You could see people reading it, then suddenly their expressions would change as it's meaning dawned on them and they'd smile. Others, however, were confronted.

The bus was hired for two days of campaigning, Sunday July 18 and Monday July 19, 2010, which coincided with Chobuk or the first main day of the summer dog eating season. The following pictures are for the Sunday campaign, which went from around 10 am to 5.30 pm.

These two guys were getting ready to head the march. They took turns carrying a drum. The pictures don't convey it but it was a very humid day and the heat was draining.

Part of the campaign was to do a routine where letters of the slogan were held up and called out by activists to spell the slogan. Here is everyone rehearsing at Seoul Plaza before heading off.

Part of the performance was for the guys to enact the killing of one friend by another or someone who was a potential friend.

They rehearsed the action with a symbolic fork, which of course is supposed to draw a link between the killing of dogs, our friends, and the eating of dogs at the table.

The first stop was Myeong Dong, which wasn't as busy as anticipated. Perhaps the heat was keeping people away.

At a mall intersection, the activists went through their routine. This was done several times at different intersections.

We marched up and down Myeong Dong's main thoroughfares, handing out pamphlets as we went.

Just before departing Myeong Dong, the public were treated to another rousing cry against dog meat eating.

Next stop was Insa Dong, where the bus was parked on a main road and attracted its fair share of attention. These passersby above are discussing the meaning of the slogan. They were impressed and fully supported of what we were doing.

It was great to get positive feedback from these guys because you often expect and get ridicule and sometimes derision from older Korean men.

The crew at the Insa Dong stage. As the campaign went on, people dropped out--perhaps finding the heat too much--while others joined in.

That drum can get pretty heavy after a while, but this guy stuck it out and did a great job all day.

We made a lot of noise with chanting and druming and got a lot of attention marching through Insa Dong.

As with Myeong Dong, we stopped to shout out the anti-dog eating slogan at various locations.

Some people dropped out but others joined us at our next stop, Apgujeong, an upmarket area renowned for being where the rich and famous (and wannabes) hang out.

In Apgujeong, the Rodeo fashion strip was deserted and we heard that four blocks down, at the main interesection where we wanted to go, it was too crowded. It was too far to walk to in any case in the heat.

We did a quick march through the Rodeo strip, but the consensus was to abandon Apgujeong and head to the Hyehwa Dong area.

The Daehangno area, near universities, is a famous hang out for young people and it was buzzing as usual. Here volunteers watch as the KARA bus drives by on its way to a parking area.

We marched around the streets on both sides of the main drag, Daehangno (University Street).

Then the bus turned up and everyone stopped for one last series of rally cries in front of the large gathering at a mall.

By this stage we were all pretty weary after marching and shouting throughout the very hot and humid afternoon.

On Monday, other volunteers headed out to do the same all over again. Thanks to everyone who participated on the Sunday and Monday campaigns! Well done!

Let's hope it got people thinking about dogs and the great friends they are to us. As George Bernard Shaw once wrote, "Animals are my friends... and I don't eat my friends."